About Us

We are a full-line magic shop with everything for the professional to the amateur. We are fully stocked with all the magic any one needs from close-up to stage; books to dvds; classics to the current and newest tricks -- we have it all!

Misdirections is where the pros really shop!


Our exclusive Misdirections Magic Club offers special discounts for members and our newsletter features information on the latest and greatest tricks!

Our exclusive lecture series is the who's who in the magic world. These lectures allow you to learn from the greatest magicians in the world. We bring the finest magicians to share their techniques and philosophy with you! Drop in for a visit and you'll never know who you will see in the our shop!


We pride ourselves on being a family-owned business with over 17 years experience and service. Misdirections is a real brick and mortar magic shop where you can come in and see magic performed and ask for advice. We will demonstrate and teach you how to do the effects for each of our products. Our goal is to teach the art of magic, not just the secrets! We also ship all over the world!

"Winner of Best Magic Shop" - Best
of the Bay - San Francisco Bay Guardian

"Winner Best Magic Shop" - Best of
San Francisco - San Francisco Weekly

"The Best of San Francisco" - Travel
& Leisure Magazine

Featured on the following Television Specials:

"Bay Area Backroads," "Evening Magazine," "Pacific Fusion

"KRON-TV," "Doug Jone's Mortgage Magic" "Indonesian News

Misdirections Magic Shop is Magic for You!